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About Me

Chris Ciavarra is a brand marketing and business development executive with 20+ years of experience in executing analytics-driven brand, marketing, product, and digital innovation strategies to deliver business transformation for F1000 and F500 firms in diverse sectors.

Strategic Marketing Leadership

Excels in driving vision, strategy, and execution for customer-centric B2B/B2C marketing plans, brand messaging, go-to-market initiatives, product platforms, and digital/social marketing campaigns in both corporate and agency contexts.

Business Innovation Expertise

Proven track record crafting tailored brand, product, service, marketing, and communications strategies to launch and scale innovative business models, brand architectures, and product portfolios in highly competitive markets.

Organizational Change Agent

Extensive experience in driving strategic projects to transform marketing strategy and tactics, streamline the customer life cycle, develop high-performing marketing teams, and optimize marketing analytics/insights generation.

Team & Operations Management

Combines keen business acumen, excellent communication skills, and analytical capabilities to train, coach, and manage the performance of global cross-functional teams while effectively managing budgets, P&L, and KPIs.

Past work highlights


Cracker Barrel Old Country Store, Inc.


Played key leadership role on a seven person executive team that worked closely with Board and reported directly to CEO.  Additionally served on 4-person Real Estate Committee that determined sites/markets and capital allocations for business expansion for this F1000 restaurant/retailer.

Executed business model innovation, digital strategy development, product lifecycle optimization, pricing, and brand extension efforts to deliver more than 20% revenue growth and 30% market share growth (with 21 quarters of same-store sales growth) for the $3B retailer.

Head of Enterprise Wide Marketing Innovation



Served in a multi-faceted leadership role for this F500 financial services firm involving strategic planning and execution, organizational development, process and program innovation, and training/performance management in support of enterprise-wide marketing/brand transformation efforts.

Executive Lead--Marketplace and Product Development

Cracker Barrel Old Country Store, Inc.


Supported the CEO in driving business transformation by leading business model innovation and brand offering revitalization across the product, equipment and process development, insights, pricing, menu strategy, and licensing functions.


Led a comprehensive redesign of the business model (covering product/brand offerings, back-end processes, staffing models, and marketing programs) to deliver 200%+sales growth, positive IRR, and a national rollout to drive ongoing business innovation.

Other companies

Fidelity Investments (F500)

Aramark (F250)






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