Exploring sources of revenue from different perspectives and how to take a series of calculated bets

• Customer insights and analysis

• Where-to-play analysis

• How-to-win analysis

• Category entry points

• Concept development

Building distinct brands that drive your organization and commercial success.

• Brand positioning

• Portfolio and architecture

• Brand activation

• Brand expression

• Management and governance

Inventing new products, services, and experiences to help next generation commercial success.

• Innovation strategy

• Customer experience strategy

• Product development strategy

• Pricing strategy

• Service design

• Concept development

Developing marketing and sales strategies that win in today's competitive context.

• Marketing strategy and planning

• Segmentation and targeting

• Value propositions

• Go-to-market strategy

• Creative development

• Campaign development

• Publishing, content, social and digital marketing

• Media and channel strategy

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Providing revenue based leadership as well as advisory services for companies looking to augment their capabilities.

• Strategy

• Team leadership / management

• Budget management

• Marketing planning

• Marketing execution

• 1:1 coaching

Helping your team work through or to new solutions.