top of page
Search

Understanding marketing program effectiveness

  • cciavarra
  • Mar 3, 2023
  • 1 min read

Updated: Mar 6, 2023

Wanting to understand the incrementally of your marketing efforts?


Here is a model you can use in addition to a marketing mix model or attribution. It focuses on lift.


Read the attachment to learn more.





 
 
 

Comments


©2023 Chris Ciavarra

bottom of page