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cciavarra
Mar 1, 20231 min read
“It’s ok, we will just ramp sales back up later.”
No you won’t. Not easily at least. In fact, in some ways it will be easier now. Now when competition is pulling back. Now when you can...
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cciavarra
Mar 1, 20231 min read
“We missed our sales plan. It’s our product/marketing/sales/<insert some function here> problem.”
Maybe. More likely, you’ve not built enough equity with your target and the customer outcomes for which you wish to compete. Start by...
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cciavarra
Mar 1, 20231 min read
Efficiency and effectiveness don't have to be mutually exclusive.
Think about your brand as a combination of what you uniquely offer and how you uniquely offer it. These are choices. Choices that...
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cciavarra
Mar 1, 20231 min read
Your marketing and HR leaders walk into a bar
And they never talk. And yet, they should. Each of their actions are affecting each other. Your brand principles (how you uniquely...
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